Lord of the Rings

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“The cameras go live to the nation in 1 minute … please tell us about your design concept …”

Arriving at a client to find five teams of cameramen with journalists is alarming. And being told to talk to five blinking red LEDs about your concept with 35 seconds of preparation time is certainly a new experience for me. Welcome to the world of Celebrity Wedding Ring Design!

The ring leader

Smile for the camera

Two months ago Demos – my boss – was on Taiwanese celebrity Tao Zi’s television show being interviewed. Unfortunately for him, he lost a bet which ended with him committing to design her wedding ring. Famous across Taiwan, Hong Kong, China and the whole Asian region (think Chinese Oprah), I am sure it seemed logical to ask a Brit designer with no jewelery experience to deliver the goods.

The end result – a diamond, cut in half and concealed under an ergonomic bulge … more details of the design to follow, I am sure

I knew on Thursday that the press release had been passed onto the media. Finding out it was in every major daily paper on Friday was rather a shock – especially since I had not seen it in the flesh at that point. I had been warned to dress up a bit on Friday (obviously, I still didn’t shave) but I was not so prepared to speak into six microphones at short notice with a brace of pretty interviewers fluttering around me. A blur.

Tao Zi on the left – also with a bump. Demos looking cheeky down below

As I left work, in a daze after the afternoon, text messages and phone calls started arriving from friends who had seen me on different channels (in between reports of the election – it wasn’t even a slow news day). I headed over to Nelson’s place to watch the TV and make use of the split screen function to keep track of the TV stations. Typically, two hours passed before I saw myself, and Nelson had to endure my jumping around pointing and screaming at the TV.

My five minutes of fame!

Deeply surreal


  1. Posted 2005/11/28 at 10:53 | Permalink

    hi jonnie:

    tu sais qui est moi?
    je suis votre ami a ASUS

    tres bien !!!
    you are doing very good job

    contact time to time !!!

  2. Posted 2005/11/28 at 14:35 | Permalink

    I would love to, but I don’t know who you are! Alain? Is it you?

  3. Posted 2005/11/29 at 18:14 | Permalink

    salut mon ami:

    yes , i also create a new blog in:
    but there is nothing yet on the moment.but you can leave some
    message .

    bon courage!!!


  4. Posted 2005/11/30 at 08:58 | Permalink

    Superb! Thanks Alain!


  5. Anonymous
    Posted 2005/12/08 at 01:10 | Permalink

    Oooh, your a celebrity! It all sound very exciting out there, xxxxjenny

  6. tobier
    Posted 2005/12/15 at 01:20 | Permalink

    JONNY !
    i am soooo proud to have such a famous roommate and a good designer-/biker-/friend as well !
    cheers, :)

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