My First Cell Phone

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Today was quite simply one of the craziest days in Taiwan as a professional designer. Why? Because today I launched my first cell phone!

The Taiwanese do things a little differently from back home, but it was still a shock to arrive to find a life size poster of me in the doorway holding the phone, Karim Rashid stylee looking philosphical and serious. It was more or less a total rollercoaster from there, as wave upon wave of surprises, delights, shocks and horrors greeted my eyes.

The PR company had organised quite a bash, with magicians (the brand for my cell phone is Mashi Maro – the Korean anti-Hello Kitty, hence the rabbit/hat combo), dancing girls, celebrity models and dry ice (sadly no lasers – my time will come).

The project has been pretty fascinating, negotiating between Korean clients, Taiwanese engineers and a Chinese factory … with one lone Brit fighting his corner. As ever, the schedules were exceptionally tight, but the learning experience has been immense.

There should be a bunch more PR emerging in the next few days, that I will shamelessly post up here – I am enjoying my 15 seconds!


This is the pos(t)er that greeted me when I first entered the conference room … the rest was a bit of a blur!


I sit back and marvel at the PR genius


I wonder what Steve would have done – I did manage to get in one ‘boom’ when I opened the phone, which I guess only I found amusing (Steve Jobs’ catch phrase)


The press back meets brat pack (Demos my boss is just right of me)


This is one of Taiwan’s most famous super models – I have to agree she looked pretty hot, and I think there was some attraction between us ;-)


Team MashiMaro M808 stands for the obligatory press shots

Some links:
GQ
Engadget
Phone Daily
Sogi

4 Comments

  1. Posted 2007/01/27 at 00:54 | Permalink

    CON-GRA-TU-LA-TIONS!!! I am so proud to know you.. Enjoy the fame, man!

  2. Posted 2007/01/31 at 13:34 | Permalink

    WOW!!! congrates!
    the phone looks really nice. and i love the big poster! oh, and i love your green all-stars! :)

  3. Posted 2007/02/07 at 04:59 | Permalink

    YA-TAA!

    High five Jonny. High five!

    Do you also have a posterboard cut out? That would fuckin’ KILL!

  4. Anonymous
    Posted 2007/03/15 at 16:56 | Permalink

    wow, i am quite speechless. that is kind of just, well, on the edge of weird! but well done!!! (i always knew back at the Web Imps days you were destined for great things…) richard s.

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