One of my designers, Alfie, designed a neat little camera case for Casio and the launch of the Exilim S10 (apparently the world’s skinniest camera), and the other week it went on sale. As part of our package, we assisted in the press conference, so I got a chance to strut my stuff on stage again and do some more speaking. It was pretty good fun, and particularly interesting to meet some of the Japanese company’s senior management, who they wheeled out to flash for the cameras.

Flanked by a disarmingly handsome show host, I attempted to look serious when talking about our inspiration.

Paparazzi – I was more interested in their kit for much of the time!

Super duper Chinese style models show off the kit

Update: Some TV coverage …